Optiminder.com
  • Growth Consultancy
  • Services
      • Search Marketing
        • SEO
            • SEO Audits – Identify your website’s strengths & gaps and achieve SERP success
            • Mobile SEO & AMP – Start thinking mobile-first and deliver a great mobile experience
            • Content Strategy – Design engaging content that delivers real results
            • Voice Search Optimisation – Help digital voice assistants understand your content
            • Local SEO – Promote your products and services to local prospects
            • SEO Analysis – Understand your organic traffic and improve its performance
            • International SEO – Tailor your SEO efforts to audiences in different countries
            • Content Marketing – Focus on creating and distributing engaging content
            • Progressive Web Apps (PWAs) – Offer users a website that feels like a native app and works for SEO
        • PPC
            • PPC Analysis – Find the strategy that delivers your best possible ROAS
            • PPC Audits – Identify quick fixes and areas of opportunity
            • Social Media Advertising – Engage effectively on social media platforms
      • CRO
        • Conversion Strategy
          • A/B Testing – Test new ideas and get genuine feedback from your users
          • Basket Recovery – Help your customers remember what they wanted
          • ROI Optimisation / ROAS – Make smarter decisions on where to invest your spend
          • Remarketing – Make it simple for past visitors to purchase
          • Conversion Funnel – Understand and address your customers’ pain points
      • Digital Strategy
        • Online Strategy
            • Lifetime Value (LTV) – Stop thinking so short-term about your customers
            • Cost Per Acquisition (CPA) – Discover which of your campaigns are sustainable
            • CAC Payback Time – Understand how long it takes an average customer to ‘break even’
            • Unit Economics
        • GTM Strategy
            • Go-To-Market Strategy – Develop an actionable roadmap to reach your business goals
  • Updates
      • AI
          • How to Create Content AI Cites (Rather Than Steals)
          • When AI Platforms Take the Lead in Referral Traffic: What It Means for Your Marketing Strategy
          • Is AI the Key to Unlocking Greater Happiness and Creativity?
          • How AI Search is Changing Marketing and User Behaviour
          • How AI and Machine Learning are transforming digital marketing
          • Stripe & OpenAI – Revolutionising ID Verification
        • Read More →
      • Growth Marketing
          • Why Growth-Focused Marketing Managers Need to Think Leaner, Not Bigger
          • Kill Your Paid Spend: Shift to Sustainable Growth
          • How AI and Machine Learning are transforming digital marketing
          • Web3 and the New Era of Trust in Digital Marketing
          • Stripe & OpenAI – Revolutionising ID Verification
          • Digital Marketing in 2023 – What’s Coming and How to Stay Ahead
        • Read More →
      • Analytics
          • Google to Remove Four Attribution Models in Ads and Analytics
          • Tackling the most common challenges of attribution
          • Use Google Analytics to Improve SEO Performance
          • Google Analytics Upgrade and The New Features
          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
          • What is Google Tag Manager and should you use it?
        • Read More →
      • CRO
          • Getting Started with Conversion Rate Optimisation
          • Why it’s important to invest in Conversation Rate Optimisation
          • Advertising on Dating Apps Could Be a Hit
          • Above & Beyond the CRO: How to boost your growth?
          • 55% of Consumers Watch Videos Before Making a Purchase
          • Why user behaviour should be a priority for Online Businesses
        • Read More →
      • SEO
          • 5 Tips for Balancing Push and Pull in Content Marketing
          • Why Great SEO Can’t Save a Bad Company
          • How AI Search is Changing Marketing and User Behaviour
          • New Core Web Vitals Metric: Interaction to Next Paint (INP)
          • Importance of Responding to Google Reviews for Businesses
          • 8 SEO Tips for optimising your PDF files
        • Read More →
      • Paid Media
          • Kill Your Paid Spend: Shift to Sustainable Growth
          • Meta Media Buyers Have Been Lying to You: It Is Time for a Proactive Change
          • Enhancing Search Ad Success: The Crucial Role of Landing Page Navigation
          • 4 Effective Mobile Advertising Strategies You Should Be Using
          • Advertise Your Products on Google Shopping for Free
          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
        • Read More →
  • Contact Us
  • Digital Growth Consultancy
  • Services
    ▼
    • Search Marketing
      ▼
      • SEO
        ▼
        • SEO Analysis
        • SEO Audits
        • Mobile SEO & AMP
        • Progressive Web Apps (PWAs)
        • Local SEO
        • International SEO
        • Voice Search Optimisation
        • Content Strategy
        • Content Marketing
      • PPC
        ▼
        • PPC Analysis
        • PPC Audits
        • Social Media Advertising
    • Digital Strategy
      ▼
      • Unit Economics Optimisation
        ▼
        • Go To Market Strategy
        • Lifetime Value (LTV)
        • Cost Per Acquisition (CPA)
        • CAC Payback Time
    • CRO
      ▼
      • Conversion Strategy
        ▼
        • A/B Testing
        • Basket Recovery
        • ROI Optimisation / ROAS
        • Remarketing
        • Conversion Funnel Optimisation
  • Updates
    ▼
    • AI
    • Growth Marketing
    • CRO
    • SEO
    • Paid Media
  • Contact Us

Post Archive by Month

Below you'll find a list of all posts from August, 2019

Social Media

Twitter Cards – What they are and how should you use them

Perhaps you have recently noticed some pretty tweets appearing on your Twitter stream, these are performed by...

SEO

HTTPS Protocol is a Ranking Signal you should not forget

HTTPS and SEO: A Ranking Signal You Shouldn’t Forget

It's been a while since Google announced that HTTPS was used as a ranking signal. In the Webmaster Central Blog, Goog...

Let’s stay in touch

We are best at

SEO Marketing
Technical Audit
Mobile SEO
Local SEO

Need advice?

Let’s make your business a success. Coffee?

020 3289 1999
Contact form

Newsletter

Sign up for the monthly newsletter.
Enjoy latest tips, news, upcoming events, special offers and more.

Cookie Policy | Privacy Policy

© 2013 - Optiminder. All Rights Reserved.

We use cookies to enhance your experience. If you want to decide which non-essential cookies are used on the site, click on “Manage Cookies” to modify your settings.
Manage CookiesACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Analytics Cookies

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as analytics cookies.

Save & Accept