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          • How to Create Content AI Cites (Rather Than Steals)
          • When AI Platforms Take the Lead in Referral Traffic: What It Means for Your Marketing Strategy
          • Is AI the Key to Unlocking Greater Happiness and Creativity?
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          • How AI and Machine Learning are transforming digital marketing
          • Stripe & OpenAI – Revolutionising ID Verification
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          • Why Growth-Focused Marketing Managers Need to Think Leaner, Not Bigger
          • Kill Your Paid Spend: Shift to Sustainable Growth
          • How AI and Machine Learning are transforming digital marketing
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          • Digital Marketing in 2023 – What’s Coming and How to Stay Ahead
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          • 55% of Consumers Watch Videos Before Making a Purchase
          • Why user behaviour should be a priority for Online Businesses
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          • Importance of Responding to Google Reviews for Businesses
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          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
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SEO Updates

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Categories:

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  • Growth Marketing
  • Analytics
  • CRO
  • SEO
  • Paid Media
  • Social Media
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Growth Marketing

Why You Need to Think Leaner, Not Bigger

Why Growth-Focused Marketing Managers Need to Think Leaner, Not Bigger

Is your marketing team driving results or just growing in size? Many marketing managers assume that expansion -...

AI

How to Create Compelling Content That AI Cites

How to Create Content AI Cites (Rather Than Steals)

For years, search engines dictated how content was created, structured, and optimised. But now, large language...

Growth Marketing, Paid Media

Kill Your Paid Spend: Shift to Sustainable Growth

Kill Your Paid Spend: Shift to Sustainable Growth

You might be rethinking your marketing strategy if you’ve noticed that every extra pound spent on cold emails, ads,...

Paid Media, Social Media

Meta Media Buyers Have Been Lying to You

Meta Media Buyers Have Been Lying to You: It Is Time for a Proactive Change

Many media buyers have accepted the metrics served to them without questioning the true impact of their campaigns....

SEO

5 Tips for Balancing Push and Pull in Content Marketing

In the evolving world of content marketing, balancing push and pull strategies is more of an art than a science....

Paid Media

The Crucial Role of Landing Page Navigation

Enhancing Search Ad Success: The Crucial Role of Landing Page Navigation

Step into a realm where every click matters. Your landing page is the crucial link between your search ads and...

AI

When AI Platforms Take the Lead in Referral Traffic

When AI Platforms Take the Lead in Referral Traffic: What It Means for Your Marketing Strategy

Traditionally, social media giants and search engines have dominated these analytics. However, a new player is...

SEO

Why Great SEO Can’t Save a Bad Company

Is your website ready for Google's new Interaction to Next Paint (INP) metric? Replacing First Input Delay in March...

AI

Is AI the Key to Unlocking Greater Happiness and Creativity?

Artificial intelligence (AI) has become deeply embedded in our daily routines. From personalised recommendations to...

AI, SEO

How AI Search is Changing Marketing and User Behaviour

Is the digital marketing landscape ready for the seismic shifts brought by generative AI in search? Let's explore...

CRO

Getting Started with Conversion Rate Optimisation

Start turning casual clicks into meaningful actions. That's what Conversion Rate Optimisation can offer a measured,...

SEO

New Core Web Vitals Metric: Interaction to Next Paint (INP)

Is your website ready for Google's new Interaction to Next Paint (INP) metric? Replacing First Input Delay in March...

AI, Growth Marketing

How AI and Machine Learning are transforming digital marketing

The world of digital marketing is experiencing a seismic shift as Artificial Intelligence (AI), and Machine...

Analytics

Google to Remove Four Attribution Models in Ads and Analytics

To simplify and streamline the advertising ecosystem, Google is retiring four attribution models in Google Ads and...

Growth Marketing

Web3 and the New Era of Trust in Digital Marketing

The world of digital marketing is about to undergo a significant transformation with the advent of web3. This new...

SEO

Importance of Responding to Google Reviews for Businesses

Discover the secret to unlocking your business's full potential through the power of customer engagement. Learn how...

AI, Growth Marketing

Stripe & OpenAI – Revolutionising ID Verification

Stripe and OpenAI have partnered to launch Stripe Identity, an AI-based ID verification service that provides...

SEO

8 SEO Tips for optimising your PDF files

PDFs are a great way to share digital content, but many website owners often overlook optimising them for organic...

SEO

Zero-Click Searches: Adapting for Instant Results

Zero-click searches deliver complete answers to search queries directly on the search engine results page,...

Growth Marketing

Digital Marketing in 2023 – What’s Coming and How to Stay Ahead

Ready to dominate the digital marketing landscape in 2023? Discover the top trends and predictions shaping the...

SEO

How Much Will Keywords Matter For SEO in 2023?

Is there still a place for keywords in 2023? Absolutely. Although voice search, zero-click searches, and Google's...

SEO

Decoding Google’s 15MB Googlebot Crawl Limit

As search engines continue to evolve, Googlebot's 15MB limit on subresources raises the stakes for web developers...

Growth Marketing

Mobile apps/websites will be key to business growth

Mobile usage has soared in recent years. With so many apps available for users, mobile phones are now far more than...

Growth Marketing

Social Engineering – Understanding the Art of Manipulation

Also known as human-hacking, the term social engineering refers to scams that target individuals rather than...

Growth Marketing

Digital Marketing predictions for 2022

The digital marketing industry evolves rapidly. So let’s take a look at what we might be able to expect from 2022...

Growth Marketing

How to use webinars, video and events streaming

How to use Webinars, Video and Events Streaming

Due to COVID019, video has become a major channel for brands to reach their customers at home. Whilst virtual...

CRO

Why it's important to invest in Conversation Rate Optimisation?

Why it’s important to invest in Conversation Rate Optimisation

Everyone knows the importance of optimising your website for search engines. But driving traffic to your site is...

Growth Marketing

Digital marketing advertising trends for 2022

With digital advertising is set to account for over 60% of global ad spend in 2022, the advertising industry is...

Growth Marketing, Social Media

Will brands sell more via Social Media in 2022? - Predictions

Will brands sell more via Social Media in 2022? – Predictions

Social Media is well-established as a vital part of any digital marketing strategy. But 2022 will see brands goes...

SEO

Green SEO Strategy: Why your SEO should include sustainability

Social responsibility is a contemporary customer concern that continues to grow in popularity. For much of today’s...

CRO

Advertising on Dating Apps Could Be a Hit

Online dating may not be new, but dating apps are still an underused advertising market with vast potential. Are...

SEO

How to Use the “Speakable” Schema.org Markup

How to Use the “Speakable” Schema.org Markup

Voice searches are the key to SEO of the future, and publishers need to start optimising their content for...

SEO

WebP Format: Why it is critical for SEO

The quest to balance mobile optimisation, fast page speeds and appealing content remains an ongoing priority for...

SEO

Consequences of keyword stuffing in Google My Business

There’s no doubt that including keywords in your business name has a big impact on your Google My Business (GMB)...

Growth Marketing

Preparing for marketing in a cookieless world

Google and Apple have now both announced an end to tracking cookies on their platforms, sending shock waves through...

SEO

Breaking YMYL & Non-YMYL content into separate sites

If your website contains YMYL - “your money or your life”- and non-YMYL content, Google algorithms may struggle to...

SEO

Google introduced Link Spam Update, what that means for you?

Google recently announced the introduction of their new Link Spam Update. The search engine is cracking down on the...

SEO

MUM: A new AI milestone for understanding information

Search engines are constantly evolving to improve user experience and produce rich, relevant results. But Google’s...

CRO

Above & Beyond the CRO: How to boost your growth?

Society has transformed over the past year. So making assumptions about your target market is no longer an option....

SEO

A/B Testing for SEO: What it is and how to use it

If you want to succeed online you need an SEO strategy that includes carefully managed A/B testing. Without A/B...

SEO

Mixed Content: What Is It And How To Fix It

You may have received reports about error messages from some of your web pages, security issues and more recently...

CRO

55% of Consumers Watch Videos Before Making a Purchase

Videos are already so powerful in persuading purchasing decisions across every industry and over the next few years...

Analytics

Tackling the most common challenges of attribution

When it comes to optimising your digital marketing strategy, attribution is an essential component. But it is not...

SEO

The New Conversational Search Experience

Conversational Search is a new approach to the search experience that engages interactively with online users....

CRO

Why user behaviour should be a priority for Online Businesses

Competition online has never been higher. Online sales continue to increase year on year – a trend that has been...

Growth Marketing

Digital Marketing Predictions for 2021

2020 has seen some big changes in the digital world, particularly accelerating the trend towards online...

SEO

Accessibility and SEO: Is Accessibility a Ranking Factor?

For e-commerce merchants focussed on their sales targets and website traffic, accessibility is easy to overlook....

Paid Media

4 Effective Mobile Advertising Strategies You Should Be Using

It is fair to say the world has been tipped upside down and shaken to its very core this year. As we try to piece...

Analytics, SEO

Use Google Analytics to Improve SEO Performance

Keeping your website ranking high on Google can feel like an ever-moving target. Algorithms are constantly evolving, ...

Growth Marketing

Keep Your Business Going During Covid-19

Keep Your Business Going During Lockdown With Digital Marketing

Covid-19 has hit businesses hard, with fears that some sectors will never fully recover from the pandemic. Now more...

SEO

3 Most Important Factors For Determining CTR

3 Most Important Factors For Determining CTR

A survey conducted by Ignite Visibility revealed some very interesting insights into what compels people to click...

CRO

Social Proof And Its Impact On Conversion Rate

It is human nature to care about what others think. Whether it is deciding on an outfit, a car,  any other type of...

Analytics

Google Analytics Upgrade and The New Features

Google Analytics Upgrade and The New Features

Google have harnessed the best of machine learning to ramp up the efficiency of Google Analytics with the...

AI, SEO

Google AI is Making Search Results Even More Relevant

Google introduced an important change to search ranking with its new ability to identify the relevance of...

SEO

Using Web Stories to Grow Your Business

Web Stories – What are they, and how can they help your business

You will probably be familiar by now with Stories across many social media platforms. This dynamic format merges...

SEO

Using Schema.org Markup to Demonstrate Your E.A.T.

Using Schema.org Markup to Demonstrate Your E.A.T.

Learn all about E.A.T. and how you can use Structured Data (Schema.org markup) to communicate your company's...

Paid Media

Google Launch Free Shopping Listings

Advertise Your Products on Google Shopping for Free

Google has now made shopping ads-free across multiple countries. This is great news for retailers who have been...

AI, SEO

Bing applies AI for Autosuggest, PPA and Intelligent Answers

Microsoft have recently announced big improvements to their Bing AI, with upgrades to autosuggest and People Also...

SEO

Optimising for Google Discover (Previously Google Feed)

Optimising for Google Discover in 6 easy steps

Google Discover is an AI-powered, highly-personalised content feed primarily for mobile users. Previously known as...

Growth Marketing

How Has Covid-19 Impacted Digital Marketing

It is hard to believe that just a few months ago we were living our regular, normal lives. Then, almost instantly,...

Growth Marketing

How to Digitise Your Business Today

The COVID-19 epidemic has highlighted the importance of offering diverse products and channels. For example, as...

SEO

How Long Do You Need To Do SEO For?

Search Engine Optimisation has been helping websites to generate more visitors for years now (although it took a...

SEO

Google's "Page Experience Update" Is Coming

Google Page Experience Update 2021: 3 ways to prepare

Heading our way in 2021, the new Google Page Experience algorithm is designed to ensure top-ranking websites in...

SEO

Nofollow ‘Hint’ Update – Change Announced For Nofollow Links

In 2005, the nofollow attribute was introduced by Google to prevent SEOs from gaming the system. But in March 2020,...

Analytics, Paid Media

Optimising for Google Discover (Previously Google Feed)

New Ways To Track Conversions in Google Ads

Google Ads has proven to be a hugely successful acquisition channel for countless businesses since its launch in...

SEO

Google’s “Deduplication Update”: Changes to Featured Snippets

In January 2020, Google made a massive change to the way that Featured Snippets behave in the search results. This...

CRO

How Page Speed Affects Conversion Rate

There are lots of different factors that influence the conversion rate of a website and some are more obvious than...

Paid Media

Google SERP Update Makes Shopping Much Easier

Good news for fans of online clothes shopping! Google has introduced changes to Search that will help them to find...

SEO

Bing introduces penalty for inorganic site structure

Creating content and website design that is loved by the search engines is the key to digital marketing success but...

SEO

Google’s Android Search Options for EU Announced

It is bad news for Bing, as although they will appear on as a default search provider for Android users in the UK,...

SEO

Google’s BERT Algorithm Update

Google’s BERT Algorithm Update

You've probably heard of Google's BERT update by now. Described as a major algorithm update, BERT apparently...

SEO

Blocking JavaScript & CSS Affects Indexing

Does your site block JavaScript or CSS files? Then you could be about to lose out in Google’s search rankings....

Growth Marketing

Google Maps Incognito Mode. What this means for You?

Google recently introduced some privacy improvements which included Incognito mode for Maps. Incognito mode has...

SEO

New Schema Markup for FAQs and Q&As in Search Results

Last year Google switched things up in the mark up on search results for FAQs and Q&As. In 2018 the way that search...

SEO

Google Search Console Introduces New Video Performance Reporting

Websites that have good video content perform better in Google Search but how do we know what good video content...

Paid Media

Store Visits Incorporated into Google Ads Smart Bidding

Stores with physical locations are now able to optimise in-store visits as part of their smart bidding campaigns....

CRO, Paid Media

Remarketing: Connect with Customers Again

Remarketing allows an advertiser to show advertisements to someone who has previously visited their site. The ads...

SEO

Google Announce Big Change to Organic Star Ratings

Google Announce Big Change to Organic Star Ratings

Is this the end of organic star ratings in the SERPs? As of September 2019, businesses are no longer able to add...

Social Media

Twitter Cards – What they are and how should you use them

Perhaps you have recently noticed some pretty tweets appearing on your Twitter stream, these are performed by...

SEO

HTTPS Protocol is a Ranking Signal you should not forget

HTTPS and SEO: A Ranking Signal You Shouldn’t Forget

It's been a while since Google announced that HTTPS was used as a ranking signal. In the Webmaster Central Blog, Goog...

SEO

Why you need to clean up your link profile

A healthy link profile can help greatly in Search Engine Optimisation. If your links are managed properly, it can...

SEO

Guest Blogging – Is it still worth doing?

In January 2014, Matt Cutts of Google declared that “guest blogging is done”, because “it’s just gotten too...

SEO

High Quality Content – how to make it work

We all know how important quality content is for search engine optimisation. But hardly anyone actually specifies...

Analytics

What is Google Tag Manager and should you use it?

If you've never heard of a tag management system, then it’s time you discovered Google Tag Manager. One small piece...

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