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          • accessibility-seo-ranking-factorAccessibility and SEO: Is Accessibility a Ranking Factor?
          • google_analytics_imac_featured_imageUse Google Analytics to Improve SEO Performance
          • The 3 Biggest Factors That Persuade Users to Click (CTR Survey Results)3 Most Important Factors For Determining CTR
          • ai-analytics-google-search-resultsGoogle AI is Making Search Results Even More Relevant
          • smartphone-user-web-storiesWeb Stories – What are they, and how can they help your business
          • Structured Data for SEO - organisation schema markup for EAT (Expertise, Authority, Trustworthiness)Using Schema.org Markup to Demonstrate Your E.A.T.
        • Read More →
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          • mobile-advertising-strategies-mobile-phone4 Effective Mobile Advertising Strategies You Should Be Using
          • google-shopping-and-mobile-phoneAdvertise Your Products on Google Shopping for Free
          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
          • shopping-google-mobile-fashionGoogle SERP Update Makes Shopping Much Easier
          • Using real store visits in Google Ads - imageStore Visits Incorporated into Google Ads Smart Bidding
          • remarketing-connect-with-your-customers-againRemarketing: Connect with Customers Again
        • Read More →
      • CRO
          • social proof and its impact on conversion rate - CRO imageSocial Proof And Its Impact On Conversion Rate
          • page speed and conversion rateHow Page Speed Affects Conversion Rate
          • consumers-use-videos-for-purchase-decisions55% of Consumers Use Videos for Purchase Decisions
          • remarketing-connect-with-your-customers-againRemarketing: Connect with Customers Again
        • Read More →
      • Digital Marketing
          • Keep Your Business Going During Covid-19 LockdownKeep Your Business Going During Lockdown With Digital Marketing
          • impact of coronavirus on digital marketingHow Has Covid-19 Impacted Digital Marketing
          • digitise your business and sell more onlineHow to Digitise Your Business Today
          • google-maps-incognito-feature-phoneGoogle Maps Incognito Mode. What this means for You?
        • Read More →
      • Analytics
          • google_analytics_imac_featured_imageUse Google Analytics to Improve SEO Performance
          • google-analytics-updateGoogle Analytics Upgrade and The New Features
          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
          • google-tag-manager-explainedWhat is Google Tag Manager and should you use it?
        • Read More →
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SEO Updates

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Categories:

  • CRO
  • SEO
  • Paid Search
  • Social Media
  • Digital Marketing
  • Analytics
View all
SEO

Accessibility and SEO: Is Accessibility a Ranking Factor?

For e-commerce merchants focussed on their sales targets and website traffic, accessibility is easy to overlook....

Paid Search

4 Effective Mobile Advertising Strategies You Should Be Using

It is fair to say the world has been tipped upside down and shaken to its very core this year. As we try to piece...

SEO, Analytics

Use Google Analytics to Improve SEO Performance

Keeping your website ranking high on Google can feel like an ever-moving target. Algorithms are constantly evolving, ...

Digital Marketing

Keep Your Business Going During Covid-19

Keep Your Business Going During Lockdown With Digital Marketing

Covid-19 has hit businesses hard, with fears that some sectors will never fully recover from the pandemic. Now more...

SEO

3 Most Important Factors For Determining CTR

3 Most Important Factors For Determining CTR

A survey conducted by Ignite Visibility revealed some very interesting insights into what compels people to click...

CRO

Social Proof And Its Impact On Conversion Rate

It is human nature to care about what others think. Whether it is deciding on an outfit, a car,  any other type of...

Analytics

Google Analytics Upgrade and The New Features

Google Analytics Upgrade and The New Features

Google have harnessed the best of machine learning to ramp up the efficiency of Google Analytics with the...

SEO

Google AI is Making Search Results Even More Relevant

Google introduced an important change to search ranking with its new ability to identify the relevance of...

SEO

Using Web Stories to Grow Your Business

Web Stories – What are they, and how can they help your business

You will probably be familiar by now with Stories across many social media platforms. This dynamic format merges...

SEO

Using Schema.org Markup to Demonstrate Your E.A.T.

Using Schema.org Markup to Demonstrate Your E.A.T.

Learn all about E.A.T. and how you can use Structured Data (Schema.org markup) to communicate your company's...

Paid Search

Google Launch Free Shopping Listings

Advertise Your Products on Google Shopping for Free

Google has now made shopping ads-free across multiple countries. This is great news for retailers who have been...

SEO

Bing applies AI for Autosuggest, PPA and Intelligent Answers

Microsoft have recently announced big improvements to their Bing AI, with upgrades to autosuggest and People Also...

SEO

Optimising for Google Discover (Previously Google Feed)

Optimising for Google Discover in 6 easy steps

Google Discover is an AI-powered, highly-personalised content feed primarily for mobile users. Previously known as...

Digital Marketing

How Has Covid-19 Impacted Digital Marketing

It is hard to believe that just a few months ago we were living our regular, normal lives. Then, almost instantly,...

Digital Marketing

How to Digitise Your Business Today

The COVID-19 epidemic has highlighted the importance of offering diverse products and channels. For example, as...

SEO

How Long Do You Need To Do SEO For?

Search Engine Optimisation has been helping websites to generate more visitors for years now (although it took a...

SEO

Google's "Page Experience Update" Is Coming

Google Page Experience Update 2021: 3 ways to prepare

Heading our way in 2021, the new Google Page Experience algorithm is designed to ensure top-ranking websites in...

SEO

Nofollow ‘Hint’ Update – Change Announced For Nofollow Links

In 2005, the nofollow attribute was introduced by Google to prevent SEOs from gaming the system. But in March 2020,...

Paid Search, Analytics

Optimising for Google Discover (Previously Google Feed)

New Ways To Track Conversions in Google Ads

Google Ads has proven to be a hugely successful acquisition channel for countless businesses since its launch in...

SEO

Google’s “Deduplication Update”: Changes to Featured Snippets

In January 2020, Google made a massive change to the way that Featured Snippets behave in the search results. This...

CRO

How Page Speed Affects Conversion Rate

There are lots of different factors that influence the conversion rate of a website and some are more obvious than...

Paid Search

Google SERP Update Makes Shopping Much Easier

Good news for fans of online clothes shopping! Google has introduced changes to Search that will help them to find...

SEO

Bing introduces penalty for inorganic site structure

Creating content and website design that is loved by the search engines is the key to digital marketing success but...

SEO

Google’s Android Search Options for EU Announced

It is bad news for Bing, as although they will appear on as a default search provider for Android users in the UK,...

SEO

Google’s BERT Algorithm Update

Google’s BERT Algorithm Update

You've probably heard of Google's BERT update by now. Described as a major algorithm update, BERT apparently...

SEO

Blocking JavaScript & CSS Affects Indexing

Does your site block JavaScript or CSS files? Then you could be about to lose out in Google’s search rankings....

CRO

55% of Consumers Use Videos for Purchase Decisions

Video has become an increasingly powerful marketing tool and recent figures show that 55% of consumers use videos for...

Digital Marketing

Google Maps Incognito Mode. What this means for You?

Google recently introduced some privacy improvements which included Incognito mode for Maps. Incognito mode has...

SEO

New Schema Markup for FAQs and Q&As in Search Results

Last year Google switched things up in the mark up on search results for FAQs and Q&As. In 2018 the way that search...

SEO

Google Search Console Introduces New Video Performance Reporting

Websites that have good video content perform better in Google Search but how do we know what good video content...

Paid Search

Store Visits Incorporated into Google Ads Smart Bidding

Stores with physical locations are now able to optimise in-store visits as part of their smart bidding campaigns....

CRO, Paid Search

Remarketing: Connect with Customers Again

Remarketing allows an advertiser to show advertisements to someone who has previously visited their site. The ads...

SEO

Google Announce Big Change to Organic Star Ratings

Google Announce Big Change to Organic Star Ratings

Is this the end of organic star ratings in the SERPs? As of September 2019, businesses are no longer able to add...

Social Media

Twitter Cards – What they are and how should you use them

Perhaps you have recently noticed some pretty tweets appearing on your Twitter stream, these are performed by...

SEO

HTTPS Protocol is a Ranking Signal you should not forget

HTTPS and SEO: A Ranking Signal You Shouldn’t Forget

It's been a while since Google announced that HTTPS was used as a ranking signal. In the Webmaster Central Blog, Goog...

SEO

Why you need to clean up your link profile

A healthy link profile can help greatly in Search Engine Optimisation. If your links are managed properly, it can...

SEO

Guest Blogging – Is it still worth doing?

In January 2014, Matt Cutts of Google declared that “guest blogging is done”, because “it’s just gotten too...

SEO

High Quality Content – how to make it work

We all know how important quality content is for search engine optimisation. But hardly anyone actually specifies...

Analytics

What is Google Tag Manager and should you use it?

If you've never heard of a tag management system, then it’s time you discovered Google Tag Manager. One small piece...

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