SEO
Using Schema Markup for E.A.T. (Expertise, Authority & Trustworthiness)
Learn all about E.A.T. and how you can use Structured Data (Schema.org markup) to communicate your...
SEO
Bing applies AI for Autosuggest, PPA and Intelligent Answers
Microsoft have recently announced big improvements to their Bing AI, with upgrades to autosuggest and...
SEO
Optimising for Google Discover in 6 easy steps
Google Discover is an AI-powered, highly-personalised content feed primarily for mobile users. Previously...
CRO
Social Proof And Its Impact On Conversion Rate
It is human nature to care about what others think. Whether it is deciding on an outfit, a car, any...
Digital Marketing
How Has Covid-19 Impacted Digital Marketing
It is hard to believe that just a few months ago we were living our regular, normal lives. Then, almost...
Digital Marketing
How to Digitise Your Business Today
The COVID-19 epidemic has highlighted the importance of offering diverse products and channels. For example...
SEO
How Long Do You Need To Do SEO For?
Search Engine Optimisation has been helping websites to generate more visitors for years now (although it...
SEO
Google Page Experience Update 2021: 3 ways to prepare
Heading our way in 2021, the new Google Page Experience algorithm is designed to ensure top-ranking...
SEO
Nofollow ‘Hint’ Update – Change Announced For Nofollow Links
In 2005, the nofollow attribute was introduced by Google to prevent SEOs from gaming the system. But in...
Paid Search, Analytics
New Ways To Track Conversions in Google Ads
Google Ads has proven to be a hugely successful acquisition channel for countless businesses since its...
SEO
Google’s “Deduplication Update”: Changes to Featured Snippets
In January 2020, Google made a massive change to the way that Featured Snippets behave in the search...
CRO
How Page Speed Affects Conversion Rate
There are lots of different factors that influence the conversion rate of a website and some are more...
Paid Search
Google SERP Update Makes Shopping Much Easier
Good news for fans of online clothes shopping! Google has introduced changes to Search that will help...
SEO
Bing introduces penalty for inorganic site structure
Creating content and website design that is loved by the search engines is the key to digital marketing...
SEO
Google’s Android Search Options for EU Announced
It is bad news for Bing, as although they will appear on as a default search provider for Android users...
SEO
Google’s BERT Algorithm Update
You've probably heard of Google's BERT update by now. Described as a major algorithm update, BERT...
SEO
Blocking JavaScript & CSS Affects Indexing
Does your site block JavaScript or CSS files? Then you could be about to lose out in Google’s search...
CRO
55% of Consumers Use Videos for Purchase Decisions
Video has become an increasingly powerful marketing tool and recent figures show that 55% of consumers use ...
Digital Marketing
Google Maps Incognito Mode. What this means for You?
Google recently introduced some privacy improvements which included Incognito mode for Maps. Incognito...
SEO
New Schema Markup for FAQs and Q&As in Search Results
Last year Google switched things up in the mark up on search results for FAQs and Q&As. In 2018 the way...
SEO
Google Search Console Introduces New Video Performance Reporting
Websites that have good video content perform better in Google Search but how do we know what good video...
Paid Search
Store Visits Incorporated into Google Ads Smart Bidding
Stores with physical locations are now able to optimise in-store visits as part of their smart bidding...
CRO, Paid Search
Remarketing; Connect with Customers Again
Remarketing allows an advertiser to show advertisements to someone who has previously visited their site....
SEO
Google Announce Big Change to Organic Star Ratings
Is this the end of organic star ratings in the SERPs? As of September 2019, businesses are no longer able...
Social Media
Twitter Cards – What they are and how should you use them
Perhaps you have recently noticed some pretty tweets appearing on your Twitter stream, these are...
SEO
HTTPS and SEO: A Ranking Signal You Shouldn’t Forget
It's been a while since Google announced that HTTPS was used as a ranking signal. In the Webmaster Central ...
SEO
Why you need to clean up your link profile
A healthy link profile can help greatly in Search Engine Optimisation. If your links are managed...
SEO
Guest Blogging – Is it still worth doing?
In January 2014, Matt Cutts of Google declared that “guest blogging is done”, because “it’s just gotten...
SEO
High Quality Content – how to make it work
We all know how important quality content is for search engine optimisation. But hardly anyone actually...
Analytics
What is Google Tag Manager and should you use it?
If you've never heard of a tag management system, then it’s time you discovered Google Tag Manager. One...