Accessibility and SEO: Is Accessibility a Ranking Factor?
For e-commerce merchants focussed on their sales targets and website traffic, accessibility is easy to overlook....
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For e-commerce merchants focussed on their sales targets and website traffic, accessibility is easy to overlook....
It is fair to say the world has been tipped upside down and shaken to its very core this year. As we try to piece...
Keeping your website ranking high on Google can feel like an ever-moving target. Algorithms are constantly evolving, ...
Covid-19 has hit businesses hard, with fears that some sectors will never fully recover from the pandemic. Now more...
A survey conducted by Ignite Visibility revealed some very interesting insights into what compels people to click...
It is human nature to care about what others think. Whether it is deciding on an outfit, a car, any other type of...
Google have harnessed the best of machine learning to ramp up the efficiency of Google Analytics with the...
Google introduced an important change to search ranking with its new ability to identify the relevance of...
You will probably be familiar by now with Stories across many social media platforms. This dynamic format merges...
Learn all about E.A.T. and how you can use Structured Data (Schema.org markup) to communicate your company's...
Google has now made shopping ads-free across multiple countries. This is great news for retailers who have been...
Microsoft have recently announced big improvements to their Bing AI, with upgrades to autosuggest and People Also...
Google Discover is an AI-powered, highly-personalised content feed primarily for mobile users. Previously known as...
It is hard to believe that just a few months ago we were living our regular, normal lives. Then, almost instantly,...
The COVID-19 epidemic has highlighted the importance of offering diverse products and channels. For example, as...
Search Engine Optimisation has been helping websites to generate more visitors for years now (although it took a...
Heading our way in 2021, the new Google Page Experience algorithm is designed to ensure top-ranking websites in...
In 2005, the nofollow attribute was introduced by Google to prevent SEOs from gaming the system. But in March 2020,...
Google Ads has proven to be a hugely successful acquisition channel for countless businesses since its launch in...
In January 2020, Google made a massive change to the way that Featured Snippets behave in the search results. This...
There are lots of different factors that influence the conversion rate of a website and some are more obvious than...
Good news for fans of online clothes shopping! Google has introduced changes to Search that will help them to find...
Creating content and website design that is loved by the search engines is the key to digital marketing success but...
It is bad news for Bing, as although they will appear on as a default search provider for Android users in the UK,...
You've probably heard of Google's BERT update by now. Described as a major algorithm update, BERT apparently...
Does your site block JavaScript or CSS files? Then you could be about to lose out in Google’s search rankings....
Video has become an increasingly powerful marketing tool and recent figures show that 55% of consumers use videos for...
Google recently introduced some privacy improvements which included Incognito mode for Maps. Incognito mode has...
Last year Google switched things up in the mark up on search results for FAQs and Q&As. In 2018 the way that search...
Websites that have good video content perform better in Google Search but how do we know what good video content...
Stores with physical locations are now able to optimise in-store visits as part of their smart bidding campaigns....
Remarketing allows an advertiser to show advertisements to someone who has previously visited their site. The ads...
Is this the end of organic star ratings in the SERPs? As of September 2019, businesses are no longer able to add...
Perhaps you have recently noticed some pretty tweets appearing on your Twitter stream, these are performed by...
It's been a while since Google announced that HTTPS was used as a ranking signal. In the Webmaster Central Blog, Goog...
A healthy link profile can help greatly in Search Engine Optimisation. If your links are managed properly, it can...
In January 2014, Matt Cutts of Google declared that “guest blogging is done”, because “it’s just gotten too...
We all know how important quality content is for search engine optimisation. But hardly anyone actually specifies...
If you've never heard of a tag management system, then it’s time you discovered Google Tag Manager. One small piece...