SEO is an essential element of the digital marketing strategy. If you want to succeed online, you have to understand how users navigate through the site, what actions they take and why, and what's preventing them from completing goals. Then, and only then, you be able to make conscious data-driven decisions.
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Why SEO is so important?
Online space has matured and became very busy with many established players. As a result, leading new visitors into conversion funnel is becoming more and more challenging, and therefore the chances of them completing a goal are getting less probable. This is why the best way to improve conversions, and consequently, revenue is by running a comprehensive CRO analysis.
A good CRO review not only saves time, money, and efforts but also explores new growth opportunities which have never been discovered before. The Conversation Optimisation helps to improve usability by giving customer behaviour insights and tips on how to make your online business more convenient and accessible for your customers.
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Benefits of SEO
Conversion rate optimisation has distinct advantages for all online channels, and that includes:
Lower CPA, thus better ROI
By investigating how to get the most out of acquisition efforts, you'll get more conversions without having to increase ad spend to sustain sales. Essentially improving conversion rate means making more of the resources and structure you already have in place, improving returns as a result.
Better user experience
CRO examins what works and what doesn't on a website. By taking what works and expanding on it, it helps to improve user experience and, as a result, users engagement and sales.
Conversion Rate Optimisation analysis can help to understand better the key audience and find out what type of messaging and incentives work best and help to construct or adjust existing journeys that are convenient and reflect their behaviour.
Every site needs to be professional, well designed, and ready to answer all of the customers' questions. It improves users experience that turns into brand trust and loyalty, expanding Customer Lifetime Value.