Return on Investment (ROI)

When it comes to digital marketing, we often put a lot of thought into things like “viral content” and “engagement.” Though these industry buzzwords can be tempting to focus on, the truth is that these elements of digital marketing don’t really tell the whole story. These metrics can’t give you a clear picture of how the time, money, and effort you put into your brand’s digital marketing efforts impact your company’s bottom line.


Why ROI?

The sole purpose of ROI is to determine whether the campaign is worth the investment or not. By taking the margin into account, you can quickly determine your overall profits and determine what your actual ROI is.

ROI is a business-centric, strategy-oriented metric that measures how ad expenditures contribute to an organisation’s bottom line. It takes earnings into account only after expenses have been deducted.


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