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      • SEO
          • Structured Data for SEO - organisation schema markup for EAT (Expertise, Authority, Trustworthiness)Using Schema Markup for E.A.T. (Expertise, Authority & Trustworthiness)
          • new-opti-bgBing applies AI for Autosuggest, PPA and Intelligent Answers
          • Google Discover SEO - Optimising for Google Discover FeedOptimising for Google Discover in 6 easy steps
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          • social proof and its impact on conversion rate - CRO imageSocial Proof And Its Impact On Conversion Rate
          • page speed and conversion rateHow Page Speed Affects Conversion Rate
          • consumers-use-videos-for-purchase-decisions55% of Consumers Use Videos for Purchase Decisions
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      • PPC
          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
          • shopping-google-mobile-fashionGoogle SERP Update Makes Shopping Much Easier
          • Using real store visits in Google Ads - imageStore Visits Incorporated into Google Ads Smart Bidding
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      • Digital Marketing
          • impact of coronavirus on digital marketingHow Has Covid-19 Impacted Digital Marketing
          • digitise your business and sell more onlineHow to Digitise Your Business Today
          • google-maps-incognito-feature-phoneGoogle Maps Incognito Mode. What this means for You?
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          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
          • google-tag-manager-explainedWhat is Google Tag Manager and should you use it?
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SEO

Below you'll find a list of all posts that have been categorized as “SEO”

SEO

Using Schema Markup for E.A.T. (Expertise, Authority & Trustworthiness)

Learn all about E.A.T. and how you can use Structured Data (Schema.org markup) to communicate your...

SEO

Bing applies AI for Autosuggest, PPA and Intelligent Answers

Microsoft have recently announced big improvements to their Bing AI, with upgrades to autosuggest and...

SEO

Optimising for Google Discover in 6 easy steps

Google Discover is an AI-powered, highly-personalised content feed primarily for mobile users. Previously...

SEO

How Long Do You Need To Do SEO For?

Search Engine Optimisation has been helping websites to generate more visitors for years now (although it...

SEO

Google Page Experience Update 2021: 3 ways to prepare

Heading our way in 2021, the new Google Page Experience algorithm is designed to ensure top-ranking...

SEO

Nofollow ‘Hint’ Update – Change Announced For Nofollow Links

In 2005, the nofollow attribute was introduced by Google to prevent SEOs from gaming the system. But in...

SEO

Google’s “Deduplication Update”: Changes to Featured Snippets

In January 2020, Google made a massive change to the way that Featured Snippets behave in the search...

SEO

Bing introduces penalty for inorganic site structure

Creating content and website design that is loved by the search engines is the key to digital marketing...

SEO

Google’s Android Search Options for EU Announced

It is bad news for Bing, as although they will appear on as a default search provider for Android users...

SEO

Google’s BERT Algorithm Update

You've probably heard of Google's BERT update by now. Described as a major algorithm update, BERT...

SEO

Blocking JavaScript & CSS Affects Indexing

Does your site block JavaScript or CSS files? Then you could be about to lose out in Google’s search...

SEO

New Schema Markup for FAQs and Q&As in Search Results

Last year Google switched things up in the mark up on search results for FAQs and Q&As. In 2018 the way...

SEO

Google Search Console Introduces New Video Performance Reporting

Websites that have good video content perform better in Google Search but how do we know what good video...

SEO

Google Announce Big Change to Organic Star Ratings

Is this the end of organic star ratings in the SERPs? As of September 2019, businesses are no longer able...

SEO

HTTPS and SEO: A Ranking Signal You Shouldn’t Forget

It's been a while since Google announced that HTTPS was used as a ranking signal. In the Webmaster Central ...

SEO

Why you need to clean up your link profile

A healthy link profile can help greatly in Search Engine Optimisation. If your links are managed...

SEO

Guest Blogging – Is it still worth doing?

In January 2014, Matt Cutts of Google declared that “guest blogging is done”, because “it’s just gotten...

SEO

High Quality Content – how to make it work

We all know how important quality content is for search engine optimisation. But hardly anyone actually...

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