SEO

The Impact of Google’s Generative AI Search Experience

As Google's new generative AI search experience comes into play, the world of digital marketing stands on the brink...

New Core Web Vitals Metric: Interaction to Next Paint (INP)

Is your website ready for Google's new Interaction to Next Paint (INP) metric? Replacing First Input Delay in March...

5 Tips for Balancing Push and Pull in Content Marketing

In the evolving world of content marketing, balancing push and pull strategies is more of an art than a science....

Importance of Responding to Google Reviews for Businesses

Discover the secret to unlocking your business's full potential through the power of customer engagement. Learn how...

8 SEO Tips for optimising your PDF files

PDFs are a great way to share digital content, but many website owners often overlook optimising them for organic...

Zero-Click Searches: Adapting for Instant Results

Zero-click searches deliver complete answers to search queries directly on the search engine results page,...

How Much Will Keywords Matter For SEO in 2023?

Is there still a place for keywords in 2023? Absolutely. Although voice search, zero-click searches, and Google's...

Decoding Google’s 15MB Googlebot Crawl Limit

As search engines continue to evolve, Googlebot's 15MB limit on subresources raises the stakes for web developers...

Green SEO Strategy: Why your SEO should include sustainability

Social responsibility is a contemporary customer concern that continues to grow in popularity. For much of today’s...

How to Use the “Speakable” Schema.org Markup

How to Use the “Speakable” Schema.org Markup

Voice searches are the key to SEO of the future, and publishers need to start optimising their content for...

WebP Format: Why it is critical for SEO

The quest to balance mobile optimisation, fast page speeds and appealing content remains an ongoing priority for...

Consequences of keyword stuffing in Google My Business

There’s no doubt that including keywords in your business name has a big impact on your Google My Business (GMB)...

Breaking YMYL & Non-YMYL content into separate sites

If your website contains YMYL - “your money or your life”- and non-YMYL content, Google algorithms may struggle to...

Google introduced Link Spam Update, what that means for you?

Google recently announced the introduction of their new Link Spam Update. The search engine is cracking down on the...

MUM: A new AI milestone for understanding information

Search engines are constantly evolving to improve user experience and produce rich, relevant results. But Google’s...

A/B Testing for SEO: What it is and how to use it

If you want to succeed online you need an SEO strategy that includes carefully managed A/B testing. Without A/B...

Mixed Content: What Is It And How To Fix It

You may have received reports about error messages from some of your web pages, security issues and more recently...

The New Conversational Search Experience

Conversational Search is a new approach to the search experience that engages interactively with online users....

Accessibility and SEO: Is Accessibility a Ranking Factor?

For e-commerce merchants focussed on their sales targets and website traffic, accessibility is easy to overlook....

3 Most Important Factors For Determining CTR

3 Most Important Factors For Determining CTR

A survey conducted by Ignite Visibility revealed some very interesting insights into what compels people to click...

Google AI is Making Search Results Even More Relevant

Google introduced an important change to search ranking with its new ability to identify the relevance of...

Using Web Stories to Grow Your Business

Web Stories – What are they, and how can they help your business

You will probably be familiar by now with Stories across many social media platforms. This dynamic format merges...

Using Schema.org Markup to Demonstrate Your E.A.T.

Using Schema.org Markup to Demonstrate Your E.A.T.

Learn all about E.A.T. and how you can use Structured Data (Schema.org markup) to communicate your company's...

Bing applies AI for Autosuggest, PPA and Intelligent Answers

Microsoft have recently announced big improvements to their Bing AI, with upgrades to autosuggest and People Also...

Optimising for Google Discover (Previously Google Feed)

Optimising for Google Discover in 6 easy steps

Google Discover is an AI-powered, highly-personalised content feed primarily for mobile users. Previously known as...

How Long Do You Need To Do SEO For?

Search Engine Optimisation has been helping websites to generate more visitors for years now (although it took a...

Google's "Page Experience Update" Is Coming

Google Page Experience Update 2021: 3 ways to prepare

Heading our way in 2021, the new Google Page Experience algorithm is designed to ensure top-ranking websites in...

Nofollow ‘Hint’ Update – Change Announced For Nofollow Links

In 2005, the nofollow attribute was introduced by Google to prevent SEOs from gaming the system. But in March 2020,...

Google’s “Deduplication Update”: Changes to Featured Snippets

In January 2020, Google made a massive change to the way that Featured Snippets behave in the search results. This...

Bing introduces penalty for inorganic site structure

Creating content and website design that is loved by the search engines is the key to digital marketing success but...

Google’s Android Search Options for EU Announced

It is bad news for Bing, as although they will appear on as a default search provider for Android users in the UK,...

Google’s BERT Algorithm Update

Google’s BERT Algorithm Update

You've probably heard of Google's BERT update by now. Described as a major algorithm update, BERT apparently...

Blocking JavaScript & CSS Affects Indexing

Does your site block JavaScript or CSS files? Then you could be about to lose out in Google’s search rankings....

New Schema Markup for FAQs and Q&As in Search Results

Last year Google switched things up in the mark up on search results for FAQs and Q&As. In 2018 the way that search...

Google Search Console Introduces New Video Performance Reporting

Websites that have good video content perform better in Google Search but how do we know what good video content...

Google Announce Big Change to Organic Star Ratings

Google Announce Big Change to Organic Star Ratings

Is this the end of organic star ratings in the SERPs? As of September 2019, businesses are no longer able to add...

HTTPS Protocol is a Ranking Signal you should not forget

HTTPS and SEO: A Ranking Signal You Shouldn’t Forget

It's been a while since Google announced that HTTPS was used as a ranking signal. In the Webmaster Central Blog, Goog...

Why you need to clean up your link profile

A healthy link profile can help greatly in Search Engine Optimisation. If your links are managed properly, it can...

Guest Blogging – Is it still worth doing?

In January 2014, Matt Cutts of Google declared that “guest blogging is done”, because “it’s just gotten too...

High Quality Content – how to make it work

We all know how important quality content is for search engine optimisation. But hardly anyone actually specifies...