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  • Updates
      • SEO
          • accessibility-seo-ranking-factorAccessibility and SEO: Is Accessibility a Ranking Factor?
          • google_analytics_imac_featured_imageUse Google Analytics to Improve SEO Performance
          • The 3 Biggest Factors That Persuade Users to Click (CTR Survey Results)3 Most Important Factors For Determining CTR
          • ai-analytics-google-search-resultsGoogle AI is Making Search Results Even More Relevant
          • smartphone-user-web-storiesWeb Stories – What are they, and how can they help your business
          • Structured Data for SEO - organisation schema markup for EAT (Expertise, Authority, Trustworthiness)Using Schema.org Markup to Demonstrate Your E.A.T.
        • Read More →
      • PPC
          • mobile-advertising-strategies-mobile-phone4 Effective Mobile Advertising Strategies You Should Be Using
          • google-shopping-and-mobile-phoneAdvertise Your Products on Google Shopping for Free
          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
          • shopping-google-mobile-fashionGoogle SERP Update Makes Shopping Much Easier
          • Using real store visits in Google Ads - imageStore Visits Incorporated into Google Ads Smart Bidding
          • remarketing-connect-with-your-customers-againRemarketing: Connect with Customers Again
        • Read More →
      • CRO
          • social proof and its impact on conversion rate - CRO imageSocial Proof And Its Impact On Conversion Rate
          • page speed and conversion rateHow Page Speed Affects Conversion Rate
          • consumers-use-videos-for-purchase-decisions55% of Consumers Use Videos for Purchase Decisions
          • remarketing-connect-with-your-customers-againRemarketing: Connect with Customers Again
        • Read More →
      • Digital Marketing
          • Keep Your Business Going During Covid-19 LockdownKeep Your Business Going During Lockdown With Digital Marketing
          • impact of coronavirus on digital marketingHow Has Covid-19 Impacted Digital Marketing
          • digitise your business and sell more onlineHow to Digitise Your Business Today
          • google-maps-incognito-feature-phoneGoogle Maps Incognito Mode. What this means for You?
        • Read More →
      • Analytics
          • google_analytics_imac_featured_imageUse Google Analytics to Improve SEO Performance
          • google-analytics-updateGoogle Analytics Upgrade and The New Features
          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
          • google-tag-manager-explainedWhat is Google Tag Manager and should you use it?
        • Read More →
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        • Content Marketing
      • PPC
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        • PPC Analysis
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    • Digital Strategy
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        • Go To Market Strategy
        • Lifetime Value (LTV)
        • Cost Per Acquisition (CPA)
        • CAC Payback Time
    • CRO
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      • Conversion Strategy
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        • A/B Testing
        • Basket Recovery
        • ROI Optimisation / ROAS
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        • Conversion Funnel Optimisation
  • Updates
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  • Contact Us

Analytics

Below you'll find a list of all posts that have been categorized as “Analytics”

SEO, Analytics

Use Google Analytics to Improve SEO Performance

Keeping your website ranking high on Google can feel like an ever-moving target. Algorithms are constantly evolving, ...

Analytics

Google Analytics Upgrade and The New Features

Google Analytics Upgrade and The New Features

Google have harnessed the best of machine learning to ramp up the efficiency of Google Analytics with the...

Paid Search, Analytics

Optimising for Google Discover (Previously Google Feed)

New Ways To Track Conversions in Google Ads

Google Ads has proven to be a hugely successful acquisition channel for countless businesses since its launch in...

Analytics

What is Google Tag Manager and should you use it?

If you've never heard of a tag management system, then it’s time you discovered Google Tag Manager. One small piece...

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