Why Growth-Focused Marketing Managers Need to Think Leaner, Not Bigger
Is your marketing team driving results or just growing in size? Many marketing managers assume that expansion - more staff,…
Updates
How to Create Content AI Cites (Rather Than Steals)
For years, search engines dictated how content was created, structured, and optimised. But now, large language models (LLMs) like ChatGPT,…
Kill Your Paid Spend: Shift to Sustainable Growth
You might be rethinking your marketing strategy if you’ve noticed that every extra pound spent on cold emails, ads, and…
Meta Media Buyers Have Been Lying to You: It Is Time for a Proactive Change
Many media buyers have accepted the metrics served to them without questioning the true impact of their campaigns. It is…
5 Tips for Balancing Push and Pull in Content Marketing
In the evolving world of content marketing, balancing push and pull strategies is more of an art than a science.…
Enhancing Search Ad Success: The Crucial Role of Landing Page Navigation
Step into a realm where every click matters. Your landing page is the crucial link between your search ads and…
When AI Platforms Take the Lead in Referral Traffic: What It Means for Your Marketing Strategy
Traditionally, social media giants and search engines have dominated these analytics. However, a new player is emerging on the scene:…
Why Great SEO Can’t Save a Bad Company
Is your website ready for Google's new Interaction to Next Paint (INP) metric? Replacing First Input Delay in March 2024,…
Is AI the Key to Unlocking Greater Happiness and Creativity?
Artificial intelligence (AI) has become deeply embedded in our daily routines. From personalised recommendations to virtual assistants, AI’s presence is…
How AI Search is Changing Marketing and User Behaviour
Is the digital marketing landscape ready for the seismic shifts brought by generative AI in search? Let's explore how this…
Getting Started with Conversion Rate Optimisation
Start turning casual clicks into meaningful actions. That's what Conversion Rate Optimisation can offer a measured, data-driven approach to transforming…
New Core Web Vitals Metric: Interaction to Next Paint (INP)
Is your website ready for Google's new Interaction to Next Paint (INP) metric? Replacing First Input Delay in March 2024,…
How AI and Machine Learning are transforming digital marketing
The world of digital marketing is experiencing a seismic shift as Artificial Intelligence (AI), and Machine Learning (ML) revolutionise the…
Google to Remove Four Attribution Models in Ads and Analytics
To simplify and streamline the advertising ecosystem, Google is retiring four attribution models in Google Ads and Google Analytics. These…
Web3 and the New Era of Trust in Digital Marketing
The world of digital marketing is about to undergo a significant transformation with the advent of web3. This new paradigm,…
Importance of Responding to Google Reviews for Businesses
Discover the secret to unlocking your business's full potential through the power of customer engagement. Learn how responding to Google…
Stripe & OpenAI – Revolutionising ID Verification
Stripe and OpenAI have partnered to launch Stripe Identity, an AI-based ID verification service that provides real-time identity verification for…
8 SEO Tips for optimising your PDF files
PDFs are a great way to share digital content, but many website owners often overlook optimising them for organic visibility.…
Zero-Click Searches: Adapting for Instant Results
Zero-click searches deliver complete answers to search queries directly on the search engine results page, eliminating the need to click…
Digital Marketing in 2023 – What’s Coming and How to Stay Ahead
Ready to dominate the digital marketing landscape in 2023? Discover the top trends and predictions shaping the industry, stay ahead…
How Much Will Keywords Matter For SEO in 2023?
Is there still a place for keywords in 2023? Absolutely. Although voice search, zero-click searches, and Google's MUM have transformed…
Decoding Google’s 15MB Googlebot Crawl Limit
As search engines continue to evolve, Googlebot's 15MB limit on subresources raises the stakes for web developers and SEO professionals.…
Mobile apps/websites will be key to business growth
Mobile usage has soared in recent years. With so many apps available for users, mobile phones are now far more…
Social Engineering – Understanding the Art of Manipulation
Also known as human-hacking, the term social engineering refers to scams that target individuals rather than technology. They are designed…
Digital Marketing predictions for 2022
The digital marketing industry evolves rapidly. So let’s take a look at what we might be able to expect from…
How to use Webinars, Video and Events Streaming
Due to COVID019, video has become a major channel for brands to reach their customers at home. Whilst virtual events…
Why it’s important to invest in Conversation Rate Optimisation
Everyone knows the importance of optimising your website for search engines. But driving traffic to your site is just the…
Digital marketing advertising trends for 2022
With digital advertising is set to account for over 60% of global ad spend in 2022, the advertising industry is…
Will brands sell more via Social Media in 2022? – Predictions
Social Media is well-established as a vital part of any digital marketing strategy. But 2022 will see brands goes one…
Green SEO Strategy: Why your SEO should include sustainability
Social responsibility is a contemporary customer concern that continues to grow in popularity. For much of today’s consumers green priorities…
Advertising on Dating Apps Could Be a Hit
Online dating may not be new, but dating apps are still an underused advertising market with vast potential. Are marketers…
How to Use the “Speakable” Schema.org Markup
Voice searches are the key to SEO of the future, and publishers need to start optimising their content for text-to-speech…
WebP Format: Why it is critical for SEO
The quest to balance mobile optimisation, fast page speeds and appealing content remains an ongoing priority for any business website…
Consequences of keyword stuffing in Google My Business
There’s no doubt that including keywords in your business name has a big impact on your Google My Business (GMB)…
Preparing for marketing in a cookieless world
Google and Apple have now both announced an end to tracking cookies on their platforms, sending shock waves through the…
Breaking YMYL & Non-YMYL content into separate sites
If your website contains YMYL - “your money or your life”- and non-YMYL content, Google algorithms may struggle to rank…
Google introduced Link Spam Update, what that means for you?
Google recently announced the introduction of their new Link Spam Update. The search engine is cracking down on the use…
MUM: A new AI milestone for understanding information
Search engines are constantly evolving to improve user experience and produce rich, relevant results. But Google’s latest AI promises to…
Above & Beyond the CRO: How to boost your growth?
Society has transformed over the past year. So making assumptions about your target market is no longer an option. Consumer…
A/B Testing for SEO: What it is and how to use it
If you want to succeed online you need an SEO strategy that includes carefully managed A/B testing. Without A/B testing…
Mixed Content: What Is It And How To Fix It
You may have received reports about error messages from some of your web pages, security issues and more recently had…
55% of Consumers Watch Videos Before Making a Purchase
Videos are already so powerful in persuading purchasing decisions across every industry and over the next few years the effectiveness…
Tackling the most common challenges of attribution
When it comes to optimising your digital marketing strategy, attribution is an essential component. But it is not without its…
The New Conversational Search Experience
Conversational Search is a new approach to the search experience that engages interactively with online users. Where keyword searches rely…
Why user behaviour should be a priority for Online Businesses
Competition online has never been higher. Online sales continue to increase year on year – a trend that has been…
Digital Marketing Predictions for 2021
2020 has seen some big changes in the digital world, particularly accelerating the trend towards online interactions and ecommerce. This…
Accessibility and SEO: Is Accessibility a Ranking Factor?
For e-commerce merchants focussed on their sales targets and website traffic, accessibility is easy to overlook. The direct benefits of…
4 Effective Mobile Advertising Strategies You Should Be Using
It is fair to say the world has been tipped upside down and shaken to its very core this year.…
Use Google Analytics to Improve SEO Performance
Keeping your website ranking high on Google can feel like an ever-moving target. Algorithms are constantly evolving, and with 67%…
Keep Your Business Going During Lockdown With Digital Marketing
Covid-19 has hit businesses hard, with fears that some sectors will never fully recover from the pandemic. Now more than…
3 Most Important Factors For Determining CTR
A survey conducted by Ignite Visibility revealed some very interesting insights into what compels people to click through on their…
Social Proof And Its Impact On Conversion Rate
It is human nature to care about what others think. Whether it is deciding on an outfit, a car, any…
Google Analytics Upgrade and The New Features
Google have harnessed the best of machine learning to ramp up the efficiency of Google Analytics with the introduction of…
Google AI is Making Search Results Even More Relevant
Google introduced an important change to search ranking with its new ability to identify the relevance of individual passages within…
Web Stories – What are they, and how can they help your business
You will probably be familiar by now with Stories across many social media platforms. This dynamic format merges video, image,…
Using Schema.org Markup to Demonstrate Your E.A.T.
Learn all about E.A.T. and how you can use Structured Data (Schema.org markup) to communicate your company's expertise, authority and…
Advertise Your Products on Google Shopping for Free
Google has now made shopping ads-free across multiple countries. This is great news for retailers who have been hard hit…
Bing applies AI for Autosuggest, PPA and Intelligent Answers
Microsoft have recently announced big improvements to their Bing AI, with upgrades to autosuggest and People Also Ask, as well…
Optimising for Google Discover in 6 easy steps
Google Discover is an AI-powered, highly-personalised content feed primarily for mobile users. Previously known as Google Feed, Google Discover is…
How Has Covid-19 Impacted Digital Marketing
It is hard to believe that just a few months ago we were living our regular, normal lives. Then, almost…
How to Digitise Your Business Today
The COVID-19 epidemic has highlighted the importance of offering diverse products and channels. For example, as non-essential shops in the…
How Long Do You Need To Do SEO For?
Search Engine Optimisation has been helping websites to generate more visitors for years now (although it took a while for…
Google Page Experience Update 2021: 3 ways to prepare
Heading our way in 2021, the new Google Page Experience algorithm is designed to ensure top-ranking websites in SERP are…
Nofollow ‘Hint’ Update – Change Announced For Nofollow Links
In 2005, the nofollow attribute was introduced by Google to prevent SEOs from gaming the system. But in March 2020,…
New Ways To Track Conversions in Google Ads
Google Ads has proven to be a hugely successful acquisition channel for countless businesses since its launch in 2000, under…
Google’s “Deduplication Update”: Changes to Featured Snippets
In January 2020, Google made a massive change to the way that Featured Snippets behave in the search results. This…
How Page Speed Affects Conversion Rate
There are lots of different factors that influence the conversion rate of a website and some are more obvious than…
Google SERP Update Makes Shopping Much Easier
Good news for fans of online clothes shopping! Google has introduced changes to Search that will help them to find…
Bing introduces penalty for inorganic site structure
Creating content and website design that is loved by the search engines is the key to digital marketing success but…
Google’s Android Search Options for EU Announced
It is bad news for Bing, as although they will appear on as a default search provider for Android users…
Google’s BERT Algorithm Update
You've probably heard of Google's BERT update by now. Described as a major algorithm update, BERT apparently impacts 10% of…
Blocking JavaScript & CSS Affects Indexing
Does your site block JavaScript or CSS files? Then you could be about to lose out in Google’s search rankings.…
Google Maps Incognito Mode. What this means for You?
Google recently introduced some privacy improvements which included Incognito mode for Maps. Incognito mode has been around for a while…
New Schema Markup for FAQs and Q&As in Search Results
Last year Google switched things up in the mark up on search results for FAQs and Q&As. In 2018 the…
Google Search Console Introduces New Video Performance Reporting
Websites that have good video content perform better in Google Search but how do we know what good video content…
Store Visits Incorporated into Google Ads Smart Bidding
Stores with physical locations are now able to optimise in-store visits as part of their smart bidding campaigns. Previously, only…
Remarketing: Connect with Customers Again
Remarketing allows an advertiser to show advertisements to someone who has previously visited their site. The ads show up on…
Google Announce Big Change to Organic Star Ratings
Is this the end of organic star ratings in the SERPs? As of September 2019, businesses are no longer able…
Twitter Cards – What they are and how should you use them
Perhaps you have recently noticed some pretty tweets appearing on your Twitter stream, these are performed by people who have…
HTTPS and SEO: A Ranking Signal You Shouldn’t Forget
It's been a while since Google announced that HTTPS was used as a ranking signal. In the Webmaster Central Blog,…
Why you need to clean up your link profile
A healthy link profile can help greatly in Search Engine Optimisation. If your links are managed properly, it can help…
Guest Blogging – Is it still worth doing?
In January 2014, Matt Cutts of Google declared that “guest blogging is done”, because “it’s just gotten too spammy.” He…
High Quality Content – how to make it work
We all know how important quality content is for search engine optimisation. But hardly anyone actually specifies what you should…
What is Google Tag Manager and should you use it?
If you've never heard of a tag management system, then it’s time you discovered Google Tag Manager. One small piece…