User habits have changed
With apps such as Uber and Deliveroo shaping the way food delivery and transport are booked, apps can be used for any number of business purposes.
2020 saw an unprecedented shift in consumer behaviour. Many businesses and consumers turned to ecommerce for the first time, riding a wave that was already building rapidly over the previous decade of a shift towards online shopping.
Consumers are becoming increasingly accustomed to the convenience of apps, and this presents both a challenge and an opportunity for retailers and other businesses alike.
Why are apps so important?
Whilst having a mobile-friendly website is now a given, the creation of apps among businesses is still developing. And yet the advantages are clear.
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