Further research indicated that website conversion rates drop on average 4.42% with every extra second of load time, so if your website is not loading in those first crucial seconds then it will be killing your conversion rates. You should be aiming to make sure that your page loading speed is between 0 – 2 seconds maximum.
How to check the page speed
Fixing your slow loading pages
Once you have checked how fast your pages are loading, the next step is to identify any issues that are slowing them down. Some of this information may be provided in the page speed analysis you collate but the main issues to look for are:
1. Images with large sizesWhen you upload images onto your site, you need to pay attention to the file size, as a large file size can be slowing your page down. There are a few different ways to reduce file size, such as using software like Photoshop or tools like ResizeImage.net. Alternatively, choosing to save files as a .jpg file rather than .png will produce a smaller file size. You can also get plugins for WordPress that will automatically compress your images for you.
2. Server speed/hosting providerThe company that you host your website with can also impact how fast your pages load, so choosing a hosting company that is able to provide fast server response times is key to a fast website. Opting for free hosting options and some of the cheaper sites will usually leave you with slower loading pages than if you were with a host that provided better performance. If you are on a shared server, you will generally get slower speeds than if you have a dedicated server for your website.
3. Host videos on external platformsVideo marketing is a very effective way to get more traffic onto your site but if you are uploading videos directly onto your website then this takes up a lot of space. This is why it is recommended that you upload your videos onto sites like YouTube and Vimeo then you just embed the video onto your website.