When opting for Incognito mode, the Google Maps user will not be sent personalised recommendations for local businesses based around their usage history. The Google Maps support page describes this change as providing ‘more ways to control your privacy on Google Maps’.
What does Incognito mode change?
By choosing to use Incognito mode, a number of the key Maps features will not be available, including Commute, Location History, For You and Your Places. The Google Assistant microphone will not be available for navigation.
How does Incognito mode impact businesses?
Top tips for businesses using Google Maps for marketing
Here are some ways that you can optimise your Google Maps listing:
1.Specify the areas you service
You have the option to add a service area and within here you can list the towns or cities that you service, or you can select a radius that you service based on your physical location. If you do not specify the areas you service, your listing will not show up in the top results in searches for those areas.
2. Get verified
Your business can get verified by Google, by sending you a PIN through the post. You then add the PIN into your account to become verified, boosting your ranking.
3. Ensure your address details are correct
It might seem like an obvious one but having the right address, as in the exact address that is used by your postal service, is critical to getting a high ranking. Some businesses have also made the mistake of not ticking the box that determines whether your address actually shows on the listing, so make sure that doesn’t apply to you!
4. Tick every category you cover
Rather than just ticking the one closest category, tick all the ones that are relevant to your business. Many businesses offer a range of services and you will get much better results if you include more categories.
5. Add photos
You can upload your own photos to Google My Business and by using a professional looking image, your listing will stand out from those without a good image.
6. Encourage customer reviews
The scores that you get on customer reviews will influence your ranking, so encourage customers to post reviews once you have provided them with services.