Optiminder.com
  • Growth Consultancy
  • Services
      • Search Marketing
        • SEO
            • SEO Audits – Identify your website’s strengths & gaps and achieve SERP success
            • Mobile SEO & AMP – Start thinking mobile-first and deliver a great mobile experience
            • Content Strategy – Design engaging content that delivers real results
            • Voice Search Optimisation – Help digital voice assistants understand your content
            • Local SEO – Promote your products and services to local prospects
            • SEO Analysis – Understand your organic traffic and improve its performance
            • International SEO – Tailor your SEO efforts to audiences in different countries
            • Content Marketing – Focus on creating and distributing engaging content
            • Progressive Web Apps (PWAs) – Offer users a website that feels like a native app and works for SEO
        • PPC
            • PPC Analysis – Find the strategy that delivers your best possible ROAS
            • PPC Audits – Identify quick fixes and areas of opportunity
            • Social Media Advertising – Engage effectively on social media platforms
      • CRO
        • Conversion Strategy
          • A/B Testing – Test new ideas and get genuine feedback from your users
          • Basket Recovery – Help your customers remember what they wanted
          • ROI Optimisation / ROAS – Make smarter decisions on where to invest your spend
          • Remarketing – Make it simple for past visitors to purchase
          • Conversion Funnel – Understand and address your customers’ pain points
      • Digital Strategy
        • Online Strategy
            • Lifetime Value (LTV) – Stop thinking so short-term about your customers
            • Cost Per Acquisition (CPA) – Discover which of your campaigns are sustainable
            • CAC Payback Time – Understand how long it takes an average customer to ‘break even’
            • Unit Economics
        • GTM Strategy
            • Go-To-Market Strategy – Develop an actionable roadmap to reach your business goals
  • Updates
      • SEO
          • a-b-testing-and-seo-men-discussingA/B Testing for SEO: What it is and how to use it
          • mixing-content-seoWhat is mixed content and how to fix it
          • new-conversational-searchThe New Conversational Search Experience
          • accessibility-seo-ranking-factorAccessibility and SEO: Is Accessibility a Ranking Factor?
          • google_analytics_imac_featured_imageUse Google Analytics to Improve SEO Performance
          • The 3 Biggest Factors That Persuade Users to Click (CTR Survey Results)3 Most Important Factors For Determining CTR
        • Read More →
      • PPC
          • mobile-advertising-strategies-mobile-phone4 Effective Mobile Advertising Strategies You Should Be Using
          • google-shopping-and-mobile-phoneAdvertise Your Products on Google Shopping for Free
          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
          • shopping-google-mobile-fashionGoogle SERP Update Makes Shopping Much Easier
          • Using real store visits in Google Ads - imageStore Visits Incorporated into Google Ads Smart Bidding
          • remarketing-connect-with-your-customers-againRemarketing: Connect with Customers Again
        • Read More →
      • CRO
          • cro-business-growth-tipsAbove & Beyond the CRO: Key business experiments to boost growth
          • consumers-use-videos-for-purchase-decisions55% of Consumers Watch Videos Before Making a Purchase
          • user-behaviour-online-businessWhy user behaviour should be a priority for Online Businesses
          • social proof and its impact on conversion rate - CRO imageSocial Proof And Its Impact On Conversion Rate
          • page speed and conversion rateHow Page Speed Affects Conversion Rate
          • remarketing-connect-with-your-customers-againRemarketing: Connect with Customers Again
        • Read More →
      • Digital Marketing
          • digital-marketing-predictions-2021Digital Marketing Predictions for 2021
          • Keep Your Business Going During Covid-19 LockdownKeep Your Business Going During Lockdown With Digital Marketing
          • impact of coronavirus on digital marketingHow Has Covid-19 Impacted Digital Marketing
          • digitise your business and sell more onlineHow to Digitise Your Business Today
          • google-maps-incognito-feature-phoneGoogle Maps Incognito Mode. What this means for You?
        • Read More →
      • Analytics
          • challenges-attributionTackling challenges of attribution
          • google_analytics_imac_featured_imageUse Google Analytics to Improve SEO Performance
          • google-analytics-updateGoogle Analytics Upgrade and The New Features
          • New ways to track conversions in Google Ads - imageNew Ways To Track Conversions in Google Ads
          • google-tag-manager-explainedWhat is Google Tag Manager and should you use it?
        • Read More →
  • Contact Us
  • Digital Growth Consultancy
  • Services
    ▼
    • Search Marketing
      ▼
      • SEO
        ▼
        • SEO Analysis
        • SEO Audits
        • Mobile SEO & AMP
        • Progressive Web Apps (PWAs)
        • Local SEO
        • International SEO
        • Voice Search Optimisation
        • Content Strategy
        • Content Marketing
      • PPC
        ▼
        • PPC Analysis
        • PPC Audits
        • Social Media Advertising
    • Digital Strategy
      ▼
      • Unit Economics Optimisation
        ▼
        • Go To Market Strategy
        • Lifetime Value (LTV)
        • Cost Per Acquisition (CPA)
        • CAC Payback Time
    • CRO
      ▼
      • Conversion Strategy
        ▼
        • A/B Testing
        • Basket Recovery
        • ROI Optimisation / ROAS
        • Remarketing
        • Conversion Funnel Optimisation
  • Updates
    ▼
    • SEO
    • Paid Search
    • CRO
    • Digital Marketing
  • Contact Us

Paid Search

Below you'll find a list of all posts that have been categorized as “Paid Search”

Paid Search

4 Effective Mobile Advertising Strategies You Should Be Using

It is fair to say the world has been tipped upside down and shaken to its very core this year. As we try to piece...

Paid Search

Google Launch Free Shopping Listings

Advertise Your Products on Google Shopping for Free

Google has now made shopping ads-free across multiple countries. This is great news for retailers who have been...

Paid Search, Analytics

Optimising for Google Discover (Previously Google Feed)

New Ways To Track Conversions in Google Ads

Google Ads has proven to be a hugely successful acquisition channel for countless businesses since its launch in...

Paid Search

Google SERP Update Makes Shopping Much Easier

Good news for fans of online clothes shopping! Google has introduced changes to Search that will help them to find...

Paid Search

Store Visits Incorporated into Google Ads Smart Bidding

Stores with physical locations are now able to optimise in-store visits as part of their smart bidding campaigns....

CRO, Paid Search

Remarketing: Connect with Customers Again

Remarketing allows an advertiser to show advertisements to someone who has previously visited their site. The ads...

Let’s stay in touch

We are best at

Search Engine Marketing
SEO Service
PPC Service
Conversion Rate Optimisation
CRO Strategy
Digital Marketing Strategy
Unit Economics
Go To Market Strategy

Need advice?

Let’s make your business a success. Coffee?

020 3289 1999
Contact form

Newsletter

Sign up for the monthly newsletter.
Enjoy latest tips, news, upcoming events, special offers and more.

Cookie Policy | Terms & Conditions | Privacy Policy

© 2013 - 2020 Optiminder. All Right Reserved.

We use cookies to enhance your experience. If you want to decide which non-essential cookies are used on the site, click on “Manage Cookies” to modify your settings.
Manage CookiesACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Analytics Cookies

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as analytics cookies.

Save & Accept