Bing recently introduced a penalty for what they describe as ‘inorganic site structure’, which for many non SEO experts is probably not very clear to decipher into layman terms. However, if you are not too familiar with the term, it is unlikely that you will have been applying the methods that come under this term.
What are Bing’s new penalties?
Private blog networks have been utilized to boost rankings by artificially splitting across many domains and cross-linking to each other, a tactic that will now also see penalties from Bing. The other area that has been penalised is the use of doorways, where people have set up numerous sites under different domain names with individual search query targets that then redirect to one destination.
How to avoid being penalised
In order to avoid receiving search engine penalties, the key strategy is to produce original, high-quality content that is being created for a justified purpose such as providing important information to help someone with a query they have. SEO professionals have been using keyword strategies as a way to drive traffic to websites but over-stuffing of keywords now gets penalised.
Link building is an important part of off-site SEO and the best way to avoid any penalties for link building is to find organic ways to get backlinks. What this means is creating the kind of content that is of such good quality that other websites want to use it as a link from theirs.
Guest posting is a powerful link building strategy but when using it, the important factor to consider is that the post is highly relevant to the site and the anchor texts are meaningful and natural. Forced anchor texts that look unnatural in the post will be penalised by the search engines.
Security of your site is also an aspect that the search engines will review, as if they deem your website to pose a risk to users, your website will be getting a penalty as a way of helping to protect the search engine users. Protecting your site from hackers should therefore be a top priority for SEO, as well as for the obvious reasons.
These are just a few of the ways that you can avoid being penalised by the search engines but new penalties are constantly introduced, so it is vital that you stay up to date with SEO updates and focus on creating high quality content.